Alliance
From Liquipedia Apex Legends Wiki
Alliance is a Swedish esports organization that was founded in April 2013 and is currently co-owned and ran by Jonathan "Loda" Berg, Kelly Ong Xiao Wei and Henrik "AdmiralBulldog" Ahnberg.
Alliance was introduced as one of the partnered teams for the 4th year of ALGS. [1]
Timeline
[edit]Player Roster
[edit]Active
[edit]
Former
[edit]Former Players
| ID | Name | Join Date | Inactive Date | Leave Date | New Team | ||
|---|---|---|---|---|---|---|---|
| Miron Novikov | 2022-11-15 [15] | 2026-02-21 [28][29] |  Aurora Gaming | ||||
 Yuki | Oscar Jiang | Substitute | 2021-08-31 [9][22] | 2024-06-05 [26] |  Alliance (Brand Ambassador) | ||
 Vaifs |  | Simon Bellini | 2019-04-11 [2] | 2022-10-26 [12] | 2024-05-29 [25] |  9Lies Esports | |
 Mande |   | Mikkel Hestbek | Substitute | 2022-11-01 [13] | 2023-11-28 [21] |  40%Worse | |
 iPN | Kha Nguyen | 2020-04-20 [6] | 2021-08-28 [8] | 2022-03-03 [10] |   00 Nation (Streamer) | ||
| Lowley | Philip Olsen | 2019-04-11 [2] | 2020-04-20 [6] | Retired | |||
| LAZXR | Dennis Wadenfors | 2019-04-11 [2] | 2019-08-19 [3] | Retired |
Stand-ins
[edit]| Temporary stand-ins | ||||||||
|---|---|---|---|---|---|---|---|---|
| ID | Name | Replacing | ID | Name | Tournament(s) | |||
|
|
Tyler | Tyler Wood | Effect | Miron Novikov | ||||
|
|
Mande |
Mikkel Hestbek | Effect | Miron Novikov | ||||
|
|
Badoli | Oliver Kurtuldu |
|
iPN-k0u | Kha Nguyen | |||
|
|
nitrahh | Adam Blombacke | ||||||
|
|
hAKIS | John Håkansson | ||||||
Organization
[edit]Active
[edit]| ID | Name | Join Date | |
|---|---|---|---|
| Loda | Jonathan Berg | CEO & Co-owner | 2016-12-12 [31] |
| Akke | Joakim Akterhall | Co-owner | 2016-12-12 [31] |
| AdmiralBulldog | Henrik Ahnberg | Co-owner & Streamer | 2016-11-18 |
 kellymilkies | Kelly Ong Xiao Wei | Chief Strategy Officer | |
 Caramon | Marcus Lundberg | Operations Manager | |
| Chef P. | Pontus Bengtsson | General Manager | 2019-04-11 [2][16] |
| Noth | Alexander Selfwin | Analytical Coach | 2023-08-25 [19][24] |
| Yuki | Oscar Jiang | Brand Ambassador | 2024-06-05 [26] |
Former
[edit]Former Organization
| ID | Name | Join Date | Leave Date | New Team | |
|---|---|---|---|---|---|
| Pjeh | Martin Heggøy Aamyri | Team Manager & Performance Coach | 2022-12-02 [16][24] | 2025-08-28 [27] | |
 LinBobo | Lin Yibo | Analyst | 2023-04-16 [18] | 2023-10-12 [20] | Retired |
| coldjyn | Alex Nicholls | Analyst | 2022-11-15 [15] | 2023-02-13 [17] |  LANimals (Coach) |
 Kano | Jasper Jacobs | Analyst & Community Manager | 2021-04-23 [7][32] | 2022-07-11 [11] | Retired |
Achievements
[edit]| Date | Place | Tier | Tournament | Prize | |
|---|---|---|---|---|---|
| 2025-06-15 | 1st | A-Tier |   | ALGS: 2025 Split 1 Pro League - EMEA | $20,000 |
| 2025-05-04 | 2nd | S-Tier |   | ALGS: 2025 Open | $150,000 |
| 2025-02-02 | 2nd | S-Tier |   | ALGS: 2025 Championship | $320,000 |
| 2024-09-01 | 3rd | S-Tier | | ALGS: 2024 Split 2 Playoffs | $105,000 |
| 2024-08-04 | 1st | S-Tier |   | Esports World Cup 2024 | $600,000 |
| 2024-07-14 | 1st | A-Tier | | ALGS: 2024 Split 2 Pro League - EMEA | $20,000 |
| 2023-05-07 | 1st | A-Tier | | ALGS: 2023 Split 2 Pro League - EMEA | $20,000 |
| 2023-02-05 | 5th | S-Tier | | ALGS: 2023 Split 1 Playoffs | $65,000 |
| 2022-01-22 | 2nd | A-Tier | | ALGS: 2022 Split 1 Playoffs - EMEA | $50,000 |
| 2020-03-23 | 1st | A-Tier |  | ALGS Online #2 - Europe | $21,600 |
Data
[edit]{"colors":["#196b6b","#c4ecc4","#5789ff","#c1dfdf","#4d34a0","#d8c4e3","#732b9c","#ecc4db","#a4276e","#f9c7c7","#b12a2a","#F8996B","#f9e8c7","#BB8644","#955623","#ffe982","#7a691d","#e9ca37","#5d5d16","#e5f4c6","#54711b","#BEBEBE","#1e7a1d","#484848","#7a5a1d"],"data":[{"name":"Kano (Analyst)","values":[{"y":"2021-04-23"},{"y":"2022-07-11"}]},{"name":"coldjyn (Analyst)","values":[{"y":"2022-11-15"},{"y":"2023-02-13"}]},{"name":"Pjeh (Coach)","values":[{"y":"2022-12-02"},{"y":"2025-08-28"}]},{"name":"LinBobo (Analyst)","values":[{"y":"2023-04-16"},{"y":"2023-10-12"}]},{"name":"Noth (Coach)","values":[{"y":"2023-08-25"},{"y":"now"}]}],"size":{"height":400,"width":2000},"domain":["2021","2027"],"minValue":10000000000,"div":"horizontaltimeline-1"}
Earnings Chart by Year
[edit]{"data":[{"name":"2019","values":[{"y":8500}]},{"name":"2020","values":[{"y":77600}]},{"name":"2021","values":[{"y":38939}]},{"name":"2022","values":[{"y":158929}]},{"name":"2023","values":[{"y":160916}]},{"name":"2024","values":[{"y":830544}]},{"name":"2025","values":[{"y":542654}]},{"name":"2026","values":[{"y":25900}]}],"simple":true,"minValue":0,"maxValue":830544,"labels":{"x":"Year","y":"Earnings ($)"},"size":{"height":400,"width":660},"domain":[],"options":{"layoutBy":""},"div":"bar-area-2"}
Top 5 Biggest Payouts
[edit]
Earnings Distribution by Tier
[edit]
History
[edit]Alliance's Scandinavian Entry (2019)
[edit]Alliance entered Apex Legends early on by signing a three-stack of players known as SWEPRO, which included Dennis "LAZXR" Wadenfors, Philip "Lowley" Olsen, and Simon "Vaifs" Bellini. A squad of Scandinavian players that had quickly found themselves at the top of the European Scrims, placing third twice in the first two seasons. [2] Following their signing they were then also able to qualify for the first FACEIT Pro Series, in which the team consistently placed on the top spots in the kill-race based events. Following the Pro Series, Alliance was then invited to the X Games, the only European team to receive a direct invite, and found themselves in the first proper competition. At X Games, Alliance was however not able to find much success, as they couldn't find a standout performance, ultimately finishing in eleventh, just outside of the prize money. Following their disappointing performance the team decided to part ways with LAZXR. [3] This did leave Alliance with little time to find a new third, as they then had to attend the Preseason Invitational in Poland. Here they opted to play Oliver "Badoli" Kurtuldu, but were unable to make it through the bracket stage. After narrowingly advancing one round in the winners bracket of a tie-breaker for 10th place, they proceeded to fall into the lower bracket after scoring only five points in their second round, followed by an exit in losers as they finished in 18th place. Alliance however would look to end their year on a high note, bringing in John "Hakis" Håkansson for the GLL Apex Series. Alliance saw a successful event after making it through the qualifier, and at first, looked to have found a second-place finish. However, their points for the eleventh game had been voided, as the team had broken a rule in that match. [33] And with the adjusted scoring the team had fallen to a fifth place finish.
Solidifying A Place in Europe's Top (2020)
[edit]Starting the new year, Alliance initially benched Lowley as he went on a medical break [4], and later followed it up by officially signing Hakis as the team's new captain ahead of the first ALGS Qualifier. [5] Alongside the signing, Adam "nitrahh" Blombacke joined the team as a stand-in for the first tournament.
"I'm very happy we are bringing on John to our roster. His ability to lead his team to victory is very remarkable and after a strong showing in the past weeks of scrims and online tournaments I'm confident to say that we are here to stay as one of Europe's top teams"
However, following a disappointing start where the team was knocked out of the tournament early on, the team brought back Lowley for the following online tournament. Here Alliance turned the tides around and managed to find their first ALGS victory in dominating fashion. However, the third tournament saw yet another early exit. By the fourth tournament, Alliance announced that they were re-contracting their roster, this time finding their official replacement for Lowley in Kha "iPN" Nguyen. [6] With their new third, they showed immediate success, placing second.
For the remainder of the year, Alliance would keep up their top placements across the European region, notably placing third at the fifth Online Tournament, second at GLL Masters Summer, first at the PGL Showdown, and a series of successes over the Autumn Circuit.
Media
[edit]- [e] 2025-09-11 | Exclusive Interview with Alliance Unlucky!【APEX LEGENDS】 of APEX GOATs
- [e] 2025-01-26 | Alliance Unlucky on being more confident, winning the EWC and more by Tom Bull of Esports.gg at ALGS: 2024 Championship
- [e] 2024-08-22 |
【配信者インタビュー➁xiinya 編 】EWC制覇の強豪チームに所属のストリーマー of エペ速
- [e] 2024-05-15 |
Jetlag auf E-Sports-Turnieren? So geht dieser Apex-Legends-Pro damit um by Melanie Weißmann of Eurogamer.de at ALGS: 2024 Split 1 Playoffs
- [e] 2024-05-05 | Humble and talented - they're grateful and hard working. That's @theAllianceGG by WeThePeople1 of Apex Legends Esports at ALGS: 2024 Split 1 Playoffs
- [e] 2024-05-04 | Alliance Unlucky: "Going from a Horizon one trick was pretty hard" by Tom Bull of Esports.gg at ALGS: 2024 Split 1 Playoffs
- [e] 2023-07-16 | We can feel the effect. of Apex Legends Esports at Apex Legends Global Series: Split 2 Playoffs
- [e] 2023-07-12 | Meet Effect! Our Apex demon like you've never seen him before! of Alliance at Apex Legends Global Series: Split 2 Playoffs
- [e] 2023-07-12 | ALGS Split 2 Playoffs: Alliance’s Yuki is ready to channel ‘King Mande’ and take the Apex Legends crown, even if it means a rematch with ‘CEO’ ImperialHal by Hannah Marie of Esports News UK at Apex Legends Global Series: Split 2 Playoffs
- [e] 2023-07-10 | Alliance Effect is ready to take ALGS LAN by storm by Tom Bull of Esports.gg at Apex Legends Global Series: Split 2 Playoffs
- [e] 2023-07-10 | Kings without crowns: Alliance Hakis and Yuki think ALGS Split 2 Playoffs is their time by Adam Snavely of Dot Esports at Apex Legends Global Series: Split 2 Playoffs
- [e] 2023-06-26 | APEX AFTER HOURS FT. HAKIS & VEIN by Falloutt and Snip3down of Apex After Hours
- [e] 2023-06-14 |
Alliance Hakis inför ALGS-slutspelet: ”Han kan bli bäst” by Sebastian Parkkila of Expressen
- [e] 2023-02-06 | Home Advantage: Do Esports Players Perform Better With A Home Crowd? by Ben Sledge of The Gamer at ALGS: 2023 Split 1 Playoffs
- [e] 2023-02-05 | A unique talent, humble and clearly full of love and respect for his teammates.💚 The pleasure was ours @Alliance_Yuki! by Falloutt of Apex Legends Esports at ALGS: 2023 Split 1 Playoffs
- [e] 2023-02-03 | “I Don’t Lose Those” - Alliance’s Yuki On That ALGS 1v1 by Ben Sledge of The Gamer at ALGS: 2023 Split 1 Playoffs
- [e] 2021-10-03 | Meet Alliance’s Yuki, a former TV star and model turned pro Apex slayer by Malystryx of Esports.gg
- [e] 2021-06-11 | Alliance Apex trio talk phenomenal group stage comeback ahead of ALGS EMEA Finals by Malystryx of Esports.gg
- [e] 2021-04-23 |
- [e] 2020-12-03 |
- [e] 2020-11-18 | Alliance Insight: Alliance Apex Squad Stays Calm, Aims High by Stoyan Ovcharov of EarlyGame
- [e] 2020-09-11 | ALLIANCE APEX PRE ALGS PLAYOFF INTERVIEW of Alliance
- [e] 2020-05-07 | The Legends Profile: An Interview With Alliance's John "Hakis" Håkansson , Kha "iPN-k0u" Nguyen, Simon "Vaifs" Bellini & Mananger Pontus "Pontus" Bengtsson by Halo of Halo of Thoughts
2023
2023
- [e] 2023-05-07 | Alliance win marathon EMEA ALGS Regional Finals by Tom of Esports.gg at Apex Legends Global Series 2022-23: Split 2 Pro League - EMEA
- [e] 2023-04-30 | Alliance use Newcastle to full ‘Effect’ in the ALGS Pro League by Tom of Esports.gg at Apex Legends Global Series 2022-23: Split 2 Pro League - EMEA
Gallery
[edit]Rosters
[edit]- Apex Legends
The ALGS 2025 squad at the 2025 ALGS Open
From left to right:
Hakis · Pjeh · Effect · unlucky
Logos
[edit]Original logo
(prior to April 19th, 2024)
Trivia
[edit]Organized Tournaments
[edit]S
Tournament
Date
Prize Pool
Location
P#
Winner
Runner-up
References
[edit]- ↑ YEAR 4: PARTNERSHIP PROGRAM
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 Alliance (2019-04-11). "ALLIANCE WELCOME LEGENDS – LAZXR, VAIFS AND LOWLEY" (in
English).
- ↑ 3.0 3.1 3.2 LAZXR (2019-08-19). "Sadly I'm now a F/A and are looking for a team to represent in Apex Legends. @PlayApex @APEXPRODiscord @ApexProEurope" (in
- ↑ 4.0 4.1 Alliance (2020-01-08). "Thank you @Lowley123 for being A part of our journey in Kings Canyon & World's Edge." (in
- ↑ 5.0 5.1 5.2 5.3 "WELCOME HAKIS TO ALLIANCE APEX" (in
- ↑ 6.0 6.1 6.2 6.3 "Alliance commits to Apex Legends by re-contracting our roster, along with a new player" (in
- ↑ 7.0 7.1 "TWO MORE YEARS WITH ALLIANCE'S LEGENDS" (in
- ↑ 8.0 8.1 iPN (2021-08-28). "Been benched from Alliance" (in
- ↑ 9.0 9.1 "Been benched from Alliance" (in
- ↑ 10.0 10.1 Alliance (2022-03-03). "Today we mutually part ways with @Alliance_iPN as he is heading for new adventures!".
- ↑ 11.0 11.1 Kano (2022-07-11). "With the #ALGS year over, so is my time with @theAllianceGG 💚" (in
- ↑ 12.0 12.1 Alliance (2022-10-26). "Vaifs will go on a competitive break while the rest of the squad continues to prepare for the upcoming Pro League." (in
- ↑ 13.0 13.1 Alliance (2022-11-01). "While we look for a permanent solution @MandeOW will be joining us as a stand in for the first two weeks of #ALGS play." (in
- ↑ Mande (2022-11-13). "love you all for the support and sadly this is my run in ALGS maybe i’ll see you guys again one day. Love you all" (in
- ↑ 15.0 15.1 15.2 "New Changes To Alliances Apex Division" (in
- ↑ 16.0 16.1 16.2 Chef P. (2022-12-03). "After 3,5 years of Apex I can proudly say that we achieved our goal as a power house in Europe." (in
- ↑ 17.0 17.1 coldjyn (2023-02-13). "LFT as Coach / Analyst for Split 2 of Pro League (prev. Top 5 at LAN)" (in
- ↑ 18.0 18.1 Alliance (2023-04-16). "Welcome LinBoBo, our new Apex analyst!" (in
- ↑ 19.0 19.1 Alliance (2023-08-25). "Join us and welcome @nothFPS as our Apex Legends coach!" (in
- ↑ 20.0 20.1 LinBobo (2023-10-12). "It's been a wonderful journey with @theAllianceGG." (in
- ↑ 21.0 21.1 Mande (2023-11-28). "having fun and fucking around with @xeriffer and @ShivFPS." (in
- ↑ 22.0 22.1 Allliance (2024-02-03). "After dedicating over two years of his time clutching by our side, @Alliance_Yuki has decided to take a competitive break and pursue new opportunities." (in
- ↑ 23.0 23.1 Allliance (2024-02-05). "New Changes to the Alliances Apex Division" (in
- ↑ 24.0 24.1 24.2 Pjeh (2024-08-07). "On May 5th, right after Split 1 in Los Angeles, I took a hard look at where we could improve as a team." (in
- ↑ 25.0 25.1 9Lies Esports (2024-05-29). "Dear @PlayApexEsports , we said we’d be back and better" (in
- ↑ 26.0 26.1 26.2 Alliance (2024-06-05). "The class of 2024 for #ALLfam Creators and Ambassadors is finally locked in!" (in
- ↑ 27.0 27.1 Allliance (2025-08-28). "Today we part ways with our manager and friend, Pjeh." (in
- ↑ 28.0 28.1 "Alliance Announces the Departure of Miron “Effect” Novikov" (in
- ↑ 29.0 29.1 Aurora Gaming (2026-02-21). "The best player in the world is here." (in
- ↑ 30.0 30.1 Alliance (2026-03-02). "There's a new kid on the block, welcome @akkuGER!" (in
- ↑ 31.0 31.1 Alliance (2016-12-12). "Alliance shifts into independent organisation" (in
- ↑ [Inside Source]
- ↑ "Alliance has broken the tournament rules(healing in a forbidden zone), and lost the points earned on that map. So, NAVI is now on the fourth place." (in
